Posts Tagged ‘online business’

Article Promotion: One Way To Make URL Backlinks

Monday, June 13th, 2011

Article marketing is a fantastic way to build the URL backlinks that will produce high search engine rankings for your site. A lot of people spend an exorbitant amount of money in order to get these kinds of ratings as well as incoming links for their sites, but in fact, utilizing article promotion is very simple and also cost-efficient.

When crafting content with the intention of improving your site’s SEO, it would be best to pick a theme that is relevant to your area of interest. You have to utilize suitable keyphrases throughout the articles, as well as in the headers. This will help the search engines’ crawlers determine that your articles are relevant.

It is pretty easy to craft articles for article marketing purposes. You do not need to have any previous experience to do it well, but you will need to take several things into consideration. Your articles need not be lengthy; many web directories would take content pieces that have 300-400 words, which is just enough to convey your message.

If you have great keywords and phrases and utilize them properly throughout your write-ups, you will see that your articles would be identified by spiders pretty easily and would have an increased rating in search engines such as Google, Yahoo! and Bing. Make sure to switch your keywords as well as have many different phrases that you can utilize. Keep using some of the best ones to ensure that your search engine optimisation is of utmost quality. Furthermore, the very best way to ascertain better search engine rankings would be to utilize your keyphrases as the link title in your writer’s resource box. This is not a tough thing to carry out; one line’s usually good enough to make that crucial link.

After that, it is only a matter of bringing in buyers to your site, though this is a secondary issue when compared to obtaining great back-links. If all you’re after is getting lots of backlinks, you certainly do not have to worry much with regard to the caliber of your articles. Then again, if you would like to bring in a significant amount of traffic to your website, you should go on and make certain that you offer your audience the calibre that they expect.

It is a huge no-no to have replicate content. To prevent problems associated with replicate content, it would be an excellent idea to immediately revise articles after they’ve been submitted to some article directories. You may either do this yourself or assign it to an article writing service or freelancers for a few bucks per article. There’s lots of part-time writers who could make a half-dozen variations of the same article, so you can submit these varieties to article publication sites and gain more excellent inward links.

There are hundreds of article directories that you could send to, and you could certainly acquire incoming links from most of them. A number of article directory websites are not fussy with regard to the write-ups that they approve, meaning this certain approach can be employed by everybody. Making use of a lengthy list of article directory sites to submit to is excellent, but it will be helpful if you also look up article directory sites which have the best page rating. These article submission websites ought to be the main ones that you submit your articles to. They’re better as well as helpful compared to other article directory websites, and even though all incoming links will be beneficial, the ones that originate from better-ranked article directory sites will allow you to obtain a much higher rating and also pull in more traffic to your webpage.

Lastly, you must regularly produce content pieces in order to get a constant stream of URL backlinks. Writing several articles every week could make a difference, and it is better to get links gradually rather than acquire a ton of inbound links at once.

How To Optimize Your Adwords Click-Through Rates

Monday, June 6th, 2011

In no way are these 3 steps the end. It is only the tip of the tip of the iceberg. For you to employ adwords effectively, you have to continually improve, modify, check and refine methods. Listed below are the briefest of tips that may get you started out on Adwords.

#1 Ad Headlines

Marketers using Adwords understand very well that to improve their earnings, they need to increase their click-through rates.  The issue is they don’t pay sufficient attention to refining this specific advertising element.  You may start off your marketing enhancement efforts on a single critical part, the ad headline.  One lesser known secret in advertising and marketing would be that the simplest way to make your headline effective would be to reproduce the ad headlines which have been successful in the past.  So, all you have to do is make use of your search engine to discover which ad headlines showed great efficiency.

#2 Creation of Multiple Ad Sets

Try making more than 5 ad groups for a one campaign.  This in fact increases the number of relevant and close-related key phrases for each of the phrases inside the ad group.  Let’s imagine, for example, that you utilized the words “soccer betting guides” as well as “bet on Asian soccer matches.” Although you utilized a pair of distinct phrases, you are really explaining just one product.  Putting many of these key phrases in the same ad group might lead to decreased clicked through rates and increased ad costs.  To get around this disadvantage, use just one key word for your ad group, such as “soccer betting guides” and within that group include various other words such as “soccer betting tips.”

#3 Bolded Keywords Within the Body of  Ads

This only denotes including keywords which you added in your adgroup to your ad body. Using the prior example, your ad body should have something like “looking for betting guides and tips?” Then when users look for either the “soccer betting tips” or even the “soccer betting guides” phrase they might see your ad in bold, helping to make your advertisement jump out and improving click through rates.

The author is a multifaceted writer. She writes articles for a variety of subjects such as marriage and relationship advices, seo promotion, seo marketing companies and google seo, family and parenting concerns, fashion and beauty tips and a lot more.

Marketing Content To Boost Your Sales

Thursday, May 26th, 2011

Every business has to have a website. An internet presence will improve your business greatly, expand your client base and increase your sales. It’s also easier to promote your services and products if you have a website. You can set up an online shopping cart so that your customers can buy your products no matter where they are. You can find out all about drop shipping and online carts, and get merchant accounts from reliable online payment places like paypal.

But I’m guessing you have an idea of how to create a website by now. If not, you can simply hire designers and website engineers. The thing that needs your attention now is what to do to make sure your website becomes popular to your customers and would-be customers. Find out how content marketing can work for you.

Your work doesn’t stop at simply setting up a website. This time, the promotion of your business is possible through online means.

Hold on, what about the traditional ways of marketing? Sticking to one method of marketing that you are most proficient in is a good start, but it won’t get you really far. In addition, the print ads and television mentions are too expensive. The internet is a bustling environment where you can market your information cheaply.

So, how does marketing content work? Content marketing is all about creating compelling text that talks about your business in full. It’s also about distributing articles and information about your area of expertise, or your business, all over the internet.

Some of the biggest business have teams creating blog posts for them . With a blog you can communicate to customers directly. Visitors and potential customers can subscribe to your blog and visit often. Creating a relationship with your customers will start a “word of mouth” campaign. A blog is just one way to market content.

You can even start a newsletter campaign and upload articles that talk about your industry on article directories. You know how people always talk about interesting websites on twitter and facebook? They can do that for your business too, if you come up with ways to build a following using content marketing. In addition, if your prospect found information about you on other sources like article directories and clicked the link going to your website (hot prospect), he will already have an idea about your product and is more likely to buy.

I recommend that you visit the following website for more information:
How to make money online
Russell Brunson
Mike Filsaime

Some Crucial Tips On The Necessity Of Good Customer Service

Wednesday, May 11th, 2011

It is amazing how somebody’s opinion can change due to the smallest factor. In an online business, this could be virtual assistant customer service. Customer service can literally make or break an online business venture. The way you handle this can determine how you are viewed compared to your peers and it can make you really stand out, in a good way or a bad way. You have the potential to build a significant feeling of trust here, with visitors, customers or those who are still deciding.

What is Customer Service?

Take a moment and consider these points carefully. A reader signs up for newsletters or your affiliate program. Days go by before they receive a confirmation of your receipt of their request or they receive any information at all. That reader will then decide to take back their request as they don’t want anything to do with you.

It is vitally important, at the very least, to make sure that you follow through with everyone to whom you have made an offer, whether they are customers, or readers. This is why they came to you first. Doing your part helps them make the decision to stay, and this action is essential, for any real chance at success.

Imagine if you were in a store, you wouldn’t want to wait aimlessly without somebody helping you. If you have to ask for help you then the point has been missed. It is the primary function of the business owner to be available, in case help is needed.

How Good Customer Service is Provided

Now, of course it would be totally unrealistic to think that you will sit at your computer 24/7 waiting for a reader to ask a random question. What you can do however is put processes in place so that someone, such as a virtual assistance provider, or something automatic for that matter, is there 24/7 to be available for any eventuality.

Here are some suggestions:

• Messages sent via autoresponder
• Scheduled newsletter delivery
• FAQ page that is always updated
• An easily navigable website, with user-friendly tabs, links and site map
• An answering service
• Virtual assistant

Keep in mind that even when you can’t be available personally, you know that your readers and customers are taken care of. Example: If you have an affiliate program, include enough links and information for readers to understand what you are all about and how they can sign up. The sign-up form should only include a request for the information that you really need, so they are as easy as possible to fill in.

In due course, you should go through the e-mail messages you have received to find those where a question didn’t correlate to one of the categories you included on your “contact us” page. The auto-responder message for them gives you an additional 24 to get back to the reader with the information requested.

Any expert virtual assistants will tell you that prompt service tells people that you are seriously concerned about their business. You value their action and want to ensure that they are quite pleased with their choice. Customer service is a big part of building a healthy long-lasting relationship with your readers, and it’s a detail that if left unattended, could mean the loss of an otherwise great online investment.

Clone Your Perfect WordPress Installation

Wednesday, May 11th, 2011

 It used to take me a few hours to piece together the perfect installation of WordPress. Sure, back in the day when I was first starting out, this was time well spent, as I was researching the perfect plugins and themes, and it was fun! It still is! The only problem here is that now that I am trying to minimise the amount of time that I spend doing these tasks, the idea of spending two hours to get a blog live, well… its not exactly time well spent. I wanted to know how to clone wordpress installations. 

 I was once told by a very smart person that a job needs to be done right rather than by cutting corners. This applies to WordPress more than anything, especially when cloning installations of the software, as there is just so much that can go wrong. It needs to be done right. And with that in the back of my mind, I still needed to find an option that shaved down the time spend on installing WordPress. 

 The problem is that there is a multitude of these so called WordPress Cloners available online, and not even 80% of them work as stated. Some clone only based on some hosting configurations, some don’t transfer over settings, and others just don’t work at all. 

 To list just some of the errors that I have seen, I have seen mySQL errors, database connection errors, I have seen problems with file permissions, directory structure, and WPconfig file errors. These are all errors that you probably don’t care too much about, nor do you need to worry about. 

 The real key here is in why I choose to do this though. First and foremost, if I can drop the time spend on deploying new blogs down to under a few minutes, then this means that I am better using my time on tasks. Now, installing a blog is not valued time, it is just time spent doing something. On the other hand though, creating content, now, that is a real money task, so the key is to reserve as much time for those tasks that bring in an income. 

 Your time is massively valuable. Some people choose to outsource this kind of work to people offshore at a cost of $5 per hour, which is fantastic if you have a higher time value than that. This exact same principal applies to the kind of work involved in creating a clone wordpress installation. If it is entirely possible to find a much more efficient way to get the work done, and if that new process means that you can get a better job done in as little time as possible, then you will have won the battle. I recommend it, and I am sure that when you get started, you will too. 

Want To Become An Internet Marketer?

Saturday, April 23rd, 2011

In this day and age, there are many contradictions that are worth investigating. One of which will surely pique your interest, and that is making money. You see, making money is very difficult what with our current financial recession, but at the same time, it is relatively easy to earn money because of the power of Internet marketing. What do I mean? Well, the Internet is open to one and all, and that makes it a potent market to tap into. 

Now, let’s get things straight first. How does this marketing the Internet work? Well, as the name implies, it is marketing using the Internet. Sounds simple enough? But does that mean that for us to fully utilize it, we must have an Internet based business or will an old brick and mortar store work as well? The simple answer is yes. However, in both cases, you would still need a base of operations. This is where a website or blog comes in. The best thing about this though is that it is simple to set up a simple web site or blog.

But what can you do if you don’t have a physical store to start with? Well, this is the beauty of Internet marketing, it doesn’t matter. What you can do is think of something worth selling online. It can be a service you can provide, it can be a product or whatever you think is worth selling. Then, once that’s fixed, you can start building a website or blog. It depends on how much you are willing to spend. You can setup a free blog at first, or you can spend a little to have a proper website built. It depends on how much you are willing to spend. You can always upgrade later though. What’s more, with an online business, you don’t have to spend for a staff, renovations, furniture, rent for the place, etc.

So now that you have your business online up and running, now comes the marketing part. Mind you, building and maintaining a website is easy and costs very little, though the marketing will comprise the bulk of your efforts. Don’t worry though since it will all be worth it in the end. So what do you need to do? Well, you must learn proper SEO techniques. This is to ensure that your website will appear in the first page, if not the first site, in website searches. This is very powerful so be sure to do this to the best of your abilities. This is the money maker.  

So you see, even in the leanest financial times, one can still be able to turn a profit and make a business prosper. All it takes is knowing how and being creative. It doesn’t cost much to setup and maintain, and it is also possible to start without spending a dime if you are truly driven. Just be sure to follow the rules of netiquette and you will surely prosper. Be sure to steer clear from the black hat techniques that promise quick results lest you be penalized. But as long as you can identify these illegal goings on, you will do all right! good luck then on your new career!

Crucial Points On Using In Depth Planning In Life

Saturday, April 16th, 2011

You undoubtedly drafted a business plan when you started off your operation. Undoubtedly, you considered expanding in the future as part of this plan. You need to revisit those plans and take action, now!

The best time to think about expanding your business is before it actually happens. Then, you can put your plan into action much more quickly and seamlessly. Part of expanding is outsourcing.

Now you are ready for a VA team. No longer are you just a one-man or one-woman operation, as you have thankfully grown too large for this. To keep moving upward, you’ll need others to make it happen. Take action on this today and here are a few thoughts to help you:

Choosing your Team

The team will be comprised mostly of other virtual assistants. These aren’t just any virtual assistants – they think like you do and have a similar work ethic. Just like your clients did with you, you’ll want to do some research and interviewing to find just the right people.

You may have already thought about what jobs you will outsource. Keeping it simple is a good way to start until you get a feel for how the team will work together. The interview process is just the first task. Keep in mind that you may want to outsource more delicate matters later. Look for a variety of skills in the people that you choose for your team. The more diverse they are, the more valuable they will be to you.

Starting off the Right Way

Get all of your ducks in a row from the beginning. This includes contracts, agreements and instructions. Each virtual assistant will need a contract that spells out, but is not limited to: pay per hour, pay schedule, job description. You must have agreements with your subcontracting virtual assistants which talk about noncompete clauses and confidentiality agreements. You don’t want to be fleeced for your client list right under your nose.

Written instructions about how to do what you ask avoids as many mistakes as possible later. Of course your subcontractors will know how to write, but will they know how to write in the style that your client requires? Remember that the client is always right, here. And to take advantage of this quickly, seriously consider taking on someone looking to become a virtual assistant, or even a team looking to become a virtual assistant business, to maximise your efforts in a very short span of time, at a really great price!

Crossing all the Ts

One “T” in particular is taxes. You are not just responsible for yourself but others who work for you. When you hire subcontractors, they work for you on a freelance basis. Make sure that this is clearly spelled out in your legal contracts with your virtual assistants. As a subcontractor, they will be responsible for their own taxes and insurance. In the United States, you will be responsible for a 1099-MISC form, within which you will tell them what you have paid them and they will in turn file this with their tax return.

The cost of subcontracting will figure into your hourly or per project rate for your clients. The last thing you want to do is undercut yourself because you are paying your contractors more than you are getting paid yourself.

Planning ahead for business growth will make you healthy, wealthy and wise.

Do You Need To Have Inward Links Quickly? Here’s A Few Suggestions!

Thursday, April 14th, 2011

Seasoned online business proprietors and also online marketers know that there are many fantastic techniques to bring in traffic for webpages, and you should know about these techniques too. Technical expertise isn’t necessary, and you do not need to exert that much effort to realise the outcomes that you want. If those points aren’t enough to convince you, then maybe the fact that all of this could happen literally within a couple of hours will do the trick! That’s right, you can acquire incoming links fast, and this short article tells you how you can carry it out.

However, before we look at the ways to make inlinks, you need to understand what they are first. Inbound links are defined as links to a webpage from other websites on the Internet. Simply put, if you’ve got more back-links, you will get hold of a lot more site traffic, and major search engines such as Google, Bing and Yahoo! will index your site and give you a fantastic page ranking according to your traffic level.

Bear in mind that although the primary task of inward links is to steer lots of page views to your site, they will also let you have much more earnings as well as obtain an improved reputation as a responsible and trustworthy business owner. But higher earnings and a better reputation will not be feasible if you do not have terrific content that will aid you in closing the deal. Your site content must tempt consumers to get your services and products, and you must motivate them to say goodbye to their hard-earned money without becoming aggressive.

Ahead of creating one-way links for your webpage, you ought to do keyword research. This would yield the appropriate keywords and phrases that you need to make use of, depending on your chosen market. Plenty of experts point out that you should use keyword phrases that have a minimum of 90 searches monthly, and other experts would tell you to focus on the ones that have around 2,500-10,000 lookups per month. These numbers should correspond to a certain number of monthly income; your earnings on each and every sale will show how your keyphrases relate to your services and products. Be thorough in performing keyword research so that you’ll adequately meet the needs of your web-based business.

Moreover, backlinks must have keyword text that customers typically utilise for specific interests and needs. For instance, if you come to a decision that you would like to obtain a fantastic page ranking for the keyword phrase ‘get traffic’ and your keyword research tells you that this phrase is used by a large number of consumers, you have to put these two words on the back-links to your website. Bigger search engines consider these links as ranking points. If you’d like many ranking points, then you’ll require lots of text back-links.

When you finish determining your keyword phrases, making your keyword text and also building your inward links correctly, you could utilize a number of methods to acquire traffic. Link trading, placing comments on blogs, discussion boards and communities, executing article marketing, employing a backlink service and making use of social networking sites are the most popular strategies, and they have already been tackled by different articles. Here is another technique that’s frequently utilized by web-based business proprietors: advertisements.

The pay-per-click advertising model is very effective because it doesn’t only pull more page views to a webpage; it also makes business owners earn more profits each time a user clicks on their ad. People conduct online lookups since they’re in need of something in particular. For instance, if customers search for widgets and then discover that you are offering widgets, then there is a high probability that customers will get your product. This is called commercial intent.

If you’ve got exceptional site content, carry out thorough keyword research, obtain the correct keywords for your specialisation and employ reliable ways to publicize your webpage, it is a sure thing that you’ll get backlinks fast and also pull in the traffic you want for much more profits as well as a better reputation!

A Handful Of Ideas On How To Start Generating Inward Links Fast

Thursday, April 14th, 2011

Online businesses require page views to survive, and lots of business owners often search for easy and also reliable strategies to make folks look at them as well as what they have to publicize. Building inlinks will allow you to multiply the amount of traffic coming to your website or weblog and consequently increase your income. This article will tell you more regarding how you could create inlinks.

One approach would be to promote and bookmark your content by means of services such as OnlyWire. You need to position those Share and Bookmark buttons in places where your audience could easily find it. If they love your website content, they’ll click on those buttons as well as publish your content on the hottest social networking sites on the World Wide Web. For you to acquire these buttons, you must create separate user accounts with these social networking sites. As for your target audience, all they have to do is input a captcha code to begin sharing your content with other interested visitors.

One more way to create backlinks quickly would be to make use of article marketing or content marketing, which means the publicizing of write-ups as well as video clips. This certain strategy would allow you to put inward links to your website or weblog right at the end of each and every article or video clip and also in each description box. Viewers may then click on your one-way links to reach your website or blog to find out more. This is a really efficient way of generating incoming links, and if you utilise the correct resources, you could even send several variations of your articles to as much as 300 article publication sites within 1 hour or so. It would also be a great idea to hire a backlink service.

Another tactic to build inlinks quickly would be to give feedback to other websites and weblogs, preferably those that belong to fellow business proprietors who’re in the same niche market as you are. When you give feedback, you have to include your e-mail address, name as well as the link to your site. Once you submit your comments, a link would appear together with the last blog entry that you created, which offers other people the chance to click on it and peruse your content. You should not do spamming; this will merely inflame your colleagues and target market and also get you a bad reputation.

You could also speak to the other bloggers in your circle and make arrangements to swap one-way links with them. Don’t forget that search engines such as Bing, Google and Yahoo! will learn of your webpage or weblog if you have plenty of incoming and also outbound links. When these search engines determine that your website or blog is getting lots of backlinks, you will be in a much better position to acquire more traffic.

Moreover, if you’ve got a user account on Facebook, you should think about using it to publicize your website or weblog. Post links to your articles and also video clips on your profile so your family, pals as well as clientele will see the things that you’re doing. This will make them click on the links that you give, and they could also share your content by publishing your hyperlinks on their own profile pages. This particular strategy will get you much more incoming links and traffic, as well as make it possible for folks who have no idea of your services and products to take note of you.

A similar concept could be utilised for microblogging services like Twitter and Plurk. Lots of people now rely on these types of services to get the information they need, and you’ll really benefit if you use them to build a large network. Due to the fact that there is a 140-character limit, you need to be creative with how you show your links and promotional copy. You need to get their attention with clever text as well as relevant links.

By carrying out these tasks on a regular basis, you will not only realise success in generating backlinks fast, but you could also expect to have more page views and better discussions. But everything depends on the calibre of your content; you have to make certain that your material is relevant and also of a high standard. If this is the case, more consumers will want to peruse your content and also swap inbound links with you.

Critical Ideas On Conducting Strategic Keyword Research

Friday, April 8th, 2011

Keyword research is an essential tool. It gives you the ability to find and research specific search terms which people individually enter into the search engines when performing any sort of search for information, products or services. This is incredibly helpful for optimising websites, because if you can see what people are searching for, then you can quickly set up your site and its content so that the search engines index these specifically chosen keywords. This will tip the scales in your favour when it comes to driving targeted traffic toward your website. It’s not overly complex, and there are several really easy to use applications available to help you pursue this sort of research.

As one of a multitude of virtual assistants offering services, you’ll want to optimize your own in-house websites, and it’s also quite possible that many of your clients will ask you to look into this sort of research for them as well. If you discover that you’re performing keyword search often, then you might consider investing in a program that will take care of some of the time consuming steps for you. However, you should always know how to do it manually, as these programmes aren’t infallible, and it’s always good practice to check the results you’re getting periodically.

Here’s a quick guide on how to do a keyword search with Google:

1. Look up the Google AdWords Keyword Tool. You don not have to be signed up for AdWords for this. It’s an external search that you can perform at no cost to yourself.

2. Insert the Keywords that you have an interest in checking out - in this example I’m looking up “Virtual Assistant“, then type in the captcha character text (if required) and click the Get Keyword Ideas button.

3. You will be presented with a detailed list of potential keywords and similar keywords from the initial keyword that you inserted.

4. As you can clearly see, the application has given us a list which I have itemised by local search volume for April. This tells us that there is very high competition for the word Virtual Assistant, and it also tells us that there were 135,000 searches against this term in April. We’re looking for a word that we can use to get ranked high up in the search engines so we can get more traffic to our site. So if we view this list, a good target is to locate a word with at least 100 searches per day. The competition for Virtual Assistant Services is still fairly high, but if we now go over to Google, we can take a look at our potential competition.

5. So, let’s do a search on “Virtual Assistant Services”, and make sure you use the quotations marks or you’ll get results returned for any combination of those words.

At this point, as you can clearly see, this page shows us that there are (at the time this article was written) 57,700 pages ranked for this particular combination of words. It’s not impossible for you to be able to compete with your page ranked for this specific word - you just need to put in a bit of work.

I’m not saying that this is the ideal term for you to attempt to rank your Virtual Assistance business. It’s simply an example of what you might have an interest in checking out. Be creative and ‘think outside the box’ with your ideas. What terms do you think your clients would search for? You’re going to want to repeat this process to find several keywords that you can utilise for establishing your Search Engine Index niche.